For years, the fragrance industry kept its ingredients under wraps. Labels hid behind the word “fragrance,” leaving consumers in the dark about what they were actually putting on their skin.
Michelle Pfeiffer wasn’t okay with that.
She walked away from traditional perfumes when she became a mom, unwilling to expose her kids (or herself) to potentially harmful, undisclosed ingredients. But she never stopped craving the experience of a beautifully crafted scent.
So, she decided to create one—without the mystery, without the compromises, and without the toxins.